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Solopreneur Accept the challenge
Worksheet 1: I have an idea
Worksheet 2: Finding inspiration
Worksheet 3: Developing my idea
Worksheet 4: Be unique!
Worksheet 5: How do I start?
Worksheet 6: I’ve got a plan!
Worksheet 7: Approaching your customer
Worksheet 8: The customer
Worksheet 9: Status: online
Worksheet 10: Your online reputation
Worksheet 11: Time is on my side!
Worksheet 12: My idea around tourism
Worksheet 13: What do I need to know?
Worksheet 14: Let’s get started
X Close ECCA Entrepreneurship Module
Marketing, digital technologies, website, social media, netiquette
In this course we will introduce the concept of ‘marketing communication’ and specifically ‘digital marketing’. We will learn how digital technologies can help us reach our target through internet and how to use social media for our business benefits.
This course gives the basics about marketing communication and some digital technologies designed to improve our marketing strategies. We present them and explain how to apply them to our business. Likewise, we give a brief description of some social networks that would increase our dissemination. We devote a section to ‘netiquette’, a special issue to take into account nowadays when we interact online. We also consider important to keep a good reputation of ourselves and we give some tips for it.