Touristic Development in Remote areas
COU_5_EN
Title
Touristic Development in Remote areas
Keywords
Touristic development, innovation, remote and rural areas
Author
RIVENSCO
Languages
English
Objectives/goals
In this course you will learn the basics of idea development, how to establish or develop a touristic enterprise.
Description
This course is an introduction to establish or develop a touristic enterprise especially in Remote areas.
Contents in bullet points
Unit 1: Know your product
Unit 2: Overcome difficulties of remote areas
Unit 3: How to communicate with your target audience
Contents
TOURISTIC DEVELOPMENT IN REMOTE AREAS
Know your product
The tourist industry
Know your product
Tourism constitutes a powerful tool for contemporary economies. Issues such as GDP growth, Job Creation and increase of Employment, Social Impact and Inclusion/Exclusion, development of Information Technology (IT) as part of the business contemporary strategic management, and increase of Leadership (Daft, 2008, 2010, 2011, 2015).
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Location
Taking into consideration the geographical position and the issues related, remoteness can work as a pro, ideal location for a holiday destination
Notes:
- People seeking employment can use the advantage of tourism to get “into business”
- In the vastly developed touristic areas a lot of services can work as by product and become successful.
- Remote areas that have the advantage of tourism and have a lot to develop.
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Pros of Remote areas
To create a trend towards your area and develop your business idea:
Notes: Ways to take advantage of tourism:
•A lot of enterprises can be developed around tourism. A touristic destination does not need only hotels and restaurants but also the services around tourism.
•In todays fast moving changing world with all information at our fingertips, there is a lot to be done.
Get Involved
One way is to innovate. To get out in the market first. To promote the advantages of remoteness To create a trend towards your area.
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Cons of Remote areas
How to overcome
Internet is a way to overcome remoteness, mainly depending on airlines, shipping companies and travel agents.
Build ways to eliminate distance using social media!
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Strategies to overcome the difficulties of remote areas
Tourism as an industry
The identification of the Remote Areas as a unique destination is of a crucial importance and leads to the development of Touristic Market.
Notes:The destination development of the Remote areas carry their own unique characteristics that must be clearly identified and develop in order ensure that the Remoteness of the destination will become an effective tool.
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Destination development
Strategy remains the King in any business activity
Use Productive Resources such as HR, IT, Land and Financial flexibility.
Notes:
-Strategy remains the King in any business activity and can potentially provide the organisations that implement it, a serious competitive advantage as they can manage to utilize all their Productive Resources such as HR, IT, Land, and Financial flexibility. (Kaplan & Norton, 2005).
-That is a powerful framework that can enable the organisations, the solopreneurs and the entrepreneurs to gain deep market understanding and extend their ability to reach both existing and potential customers. That way remoteness can become an advantage.
All the above issues have a comprehensive application in the global market, and most importantly, in the European Union market which to a high degree is associated with common Regulations, Directives and White Papers.
In terms of Strategy, elements such as Market Research and Marketing Mix application as well as financial planning must be considered.
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Take into consideration environmental and social issues
·Seasonal patterns of demands
·Economic Leakages
·Local price inflation
·Distort local employment structure
·Destroy indigenous culture
·Natural habitat destruction of rural wildlife
·Littering, emission and other forms of pollution
·Congestion
All the above can be problems related with touristic development. In order to be successful, be different. Many active citizens decide according to the environmental impact of the product or service they are purchasing.
You can be the one to make the difference!
Notes: Source: Tourism Notes (2019)
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How to communicate with your target audience
Use online tools
Internet connects us all. We can use available channels to eliminate distance and take advantage of natural benefits of remote areas such as nature beauty and climate.
Notes: Online tools for promotion of products and services. The tourist market is influenced from blogs and websites.
Know the trends and act accordingly
Know what influences the touristic movement
Use of Social Media
Build a community on social media! Social media are a very effective way of promotion. Instead of trying to get as many followers as possible, focus on finding customers who are interested, loyal and engaged. These people are more likely to repost your content, like your posts and become customers.
Notes: There are a lot of media marketing platforms out there but, social has most thoroughly affected traditional marketing. New means to reach potential customers and communicate all the way.
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Choose the right social media
- There are many social media platforms and the number of sites is growing every day.
- Sharing your content on the right platforms is crucial to your success.
- You must consider your customers and your business. It’s important that you create accounts on the platforms your target audience uses, so they can connect with your business.
Create a Calendar
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Build a community
Share pictures and videos
Visual content stands out as people scroll through their social feeds,
so they’re more likely to view it and engage with it.
Video content, especially, is ideal for grabbing people’s attention
as well as conveying your personality and passion to your customers.
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Share and encourage engagement
Encourage Engagement
Your businesses need to be interactive in order to take advantage of social capability. Post content that people want to read, ask questions and like, repost and comment on other users’ posts. Start competitions to boost your reach.
 Don’t Over-do it with promotion
You don’t want to blatantly promote yourself in every post.
You need to create content that people will enjoy and want to see.
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Provide value
The most important thing you can do is to provide value to your followers. Give new information, offer some insight, entertain them, in general offer something that is beneficial to them in some way.
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Results
Unit 1: Know your product
• The tourist industry
• Location
• Pros of Remote areas
• Cons of Remote areas
Unit 2: Strategies to Overcome difficulties of remote areas
• Tourism as an industry
• Destination development
• Take into consideration environmental and social issues
Unit 3: How to communicate with your target audience
• Use online tools
• Choose the right social media
• Build a community
• Share and encourage engagement
• Provide value
Bibliography
Training Fiche PPT:
cou_5_en_Touristic_development_in_remote_areas.pptx
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Title
Touristic Development in Remote areas
Keywords
Touristic development, innovation, remote and rural areas
Author
RIVENSCO
Languages
English
Description
Unit 1: Know your product Unit 2: Overcome difficulties of remote areas Unit 3: How to communicate with your target audience
Contents
TOURISTIC DEVELOPMENT IN REMOTE AREAS
Know your product
The tourist industry
Know your product
Tourism constitutes a powerful tool for contemporary economies. Issues such as GDP growth, Job Creation and increase of Employment, Social Impact and Inclusion/Exclusion, development of Information Technology (IT) as part of the business contemporary strategic management, and increase of Leadership (Daft, 2008, 2010, 2011, 2015).
Location
Taking into consideration the geographical position and the issues related, remoteness can work as a pro, ideal location for a holiday destination
Notes:
Pros of Remote areas
To create a trend towards your area and develop your business idea:
Notes: Ways to take advantage of tourism:
Get Involved
One way is to innovate. To get out in the market first. To promote the advantages of remoteness To create a trend towards your area.
Cons of Remote areas
How to overcome
Internet is a way to overcome remoteness, mainly depending on airlines, shipping companies and travel agents.
Build ways to eliminate distance using social media!
Strategies to overcome the difficulties of remote areas
Tourism as an industry
The identification of the Remote Areas as a unique destination is of a crucial importance and leads to the development of Touristic Market.
Notes:The destination development of the Remote areas carry their own unique characteristics that must be clearly identified and develop in order ensure that the Remoteness of the destination will become an effective tool.
Destination development
Strategy remains the King in any business activity
Use Productive Resources such as HR, IT, Land and Financial flexibility.
Notes:
-Strategy remains the King in any business activity and can potentially provide the organisations that implement it, a serious competitive advantage as they can manage to utilize all their Productive Resources such as HR, IT, Land, and Financial flexibility. (Kaplan & Norton, 2005).
-That is a powerful framework that can enable the organisations, the solopreneurs and the entrepreneurs to gain deep market understanding and extend their ability to reach both existing and potential customers. That way remoteness can become an advantage.
All the above issues have a comprehensive application in the global market, and most importantly, in the European Union market which to a high degree is associated with common Regulations, Directives and White Papers.
In terms of Strategy, elements such as Market Research and Marketing Mix application as well as financial planning must be considered.
Take into consideration environmental and social issues
All the above can be problems related with touristic development. In order to be successful, be different. Many active citizens decide according to the environmental impact of the product or service they are purchasing.
You can be the one to make the difference!
Notes: Source: Tourism Notes (2019)
How to communicate with your target audience
Use online tools
Internet connects us all. We can use available channels to eliminate distance and take advantage of natural benefits of remote areas such as nature beauty and climate.
Notes: Online tools for promotion of products and services. The tourist market is influenced from blogs and websites.
Know the trends and act accordingly
Know what influences the touristic movement
Use of Social Media
Build a community on social media! Social media are a very effective way of promotion. Instead of trying to get as many followers as possible, focus on finding customers who are interested, loyal and engaged. These people are more likely to repost your content, like your posts and become customers.
Notes: There are a lot of media marketing platforms out there but, social has most thoroughly affected traditional marketing. New means to reach potential customers and communicate all the way.
Choose the right social media
Get organized and create a social media content calendar to help avoid mistakes and lead to more effective posts. Content calendars also help you create goals and strategies for meeting them and track your progress towards them.
Source: Small Business Trends
Notes: In order to create a social media content calendar, you can visit the following websites:https://hootsuite.com/es/education/courses/social-marketing/content/create-a-content-strategy-1
https://smallbiztrends.com/social-media-calendar-template-business
https://hingemarketing.com/blog/story/5-big-reasons-why-you-need-a-social-media-content-calendar
Build a community
Share pictures and videos
Visual content stands out as people scroll through their social feeds,
so they’re more likely to view it and engage with it.
Video content, especially, is ideal for grabbing people’s attention
as well as conveying your personality and passion to your customers.
Share and encourage engagement
Encourage Engagement
Your businesses need to be interactive in order to take advantage of social capability. Post content that people want to read, ask questions and like, repost and comment on other users’ posts. Start competitions to boost your reach.
You don’t want to blatantly promote yourself in every post.
You need to create content that people will enjoy and want to see.
Provide value
The most important thing you can do is to provide value to your followers. Give new information, offer some insight, entertain them, in general offer something that is beneficial to them in some way.