SOLOPRENEUR: Self-Employability in Remote Regions of Europe

How to get your first client


COU_1_EN  

 Title
How to get your first client

 Keywords
Networking, Runway, Coworking spaces

 Author
ECCA

 Languages
English

 Objectives/goals
As a solopreneur, it can be difficult to be ‘visible’ in the market for all the customers there are outside… For this reason, this course offers you the possibility to shape your personal brand, discover the different types of client and how to be noticeable in the market. You will know the basics of customer relationship management.


 Description
As a solopreneur, you need to identify and really know the unique skills that you offer to the market in order to get your added value and shape your personal brand. Upon completion of this course, you will be able to efficiently look for your clients and know how to win their loyalty. One of the most important aspects when we are providers of any service or product is to keep our clients with us, so in this course you will learn the basics of Customer Relationship Management. Finally, but not least, it is crucial to take care of ourselves when we work ‘alone’ and there are some useful tips that will help you to stay an active and healthy worker.

 Contents in bullet points
Unit 1 - Getting started Unit 2 - Basics of Customer Relationship Management Unit 3 - Furthering dissemination Unit 4 - Take care of yourself


 Contents


 HOW TO GET YOUR FIRST CLIENT

GETTING STARTED


  Investigate

Getting Started

Know who you are and what you sell

 

 

Notes: First of all, you need to really know your added value (What unique skills do you offer the market), your skills, your strengths and your weaknesses (to be improved): make a SWOT of yourself.
Then, decide on what market you want to play: what are you going to sell, products or services and in what way you would present your offer. Make it attractive: packages of offer, blog posts, advertising in social networks, etc

 

Notes: You want to create a product that has enough demand and characteristics that can make it competitive.

 



  Put on a price

"The price tag you put on yourself decides your worth. Underestimating yourself will cost you dearly

(Apoorve Dubey)

“The more you focus on the value of your product or service the less important the price becomes”

(Brian Tracy)

Notes: What is your value?

  •  What’s your experience and educational level?
  •  How do you move within the sector?
  •  How many projects can you manage at the same time?
  •  What unique skills do you put on the table?

The value of a product does not have to fit with how the user perceives it. We must achieve that the price is less than what is received in exchange.

What is the market price?

 

Notes: Check with mentors and friends about your prices (some platforms to check are Glassdoor, Freelancing female, LinkedIn, etc.).
-Do not charge per hour but per project
-Increase prices on a regular basis
-Study negotiation strategies

 



  Give yourself some runway

The more cash you have in the bank, the lower your risk will be and the higher your chances of success.

Notes: Many promising companies fail because they don’t have the resources to last long enough to get things going. How long can you last without any clients or income? The more cash you have in the bank, the lower your risk will be and the higher your chances of success. It is recommended to start with 6 to 12 months of operating expenses on hand.



  Communicate

Contact everyone you know